Set Goals for Fundraising Success

Selling customized items has been a great way for many organizations to raise funds for everything from field trips to new equipment.  Setting goals for your fundraiser is a critical part of the overall success or lack thereof.   It’s tempting to grab a product flyer, set an enormous profit margin and set out knocking on doors to sell your product.  However if you don’t take time to set goals, and plan for success, you may be disappointed at the end of the fundraiser.

Planning and generating enthusiasm for the fundraiser, making sure there is a solid procedure for cash handling, advertising and marketing, the order and distribution process as well as picking the right product is critical for fundraising success.  A balance has to be struck between your selling price, the demand for the product in the community and group enthusiasm for actually selling the items.

Here are a few questions to get started…  Which product(s) will make the biggest impact? Will the imprint be relevant to our audience? How and where will you will advertise and where will customers pick up orders? How long should you run the fundraiser? Here are some examples of two fundraising scenarios that may help you determine the best path forward.

Fundraising Scenario 1

An organization sold 250 11” x 15” tempered glass cutting boards with a textured top.  They felt that this product was a great gift item to sell during the holiday season.  They also did research to determine how much similar non customized cutting boards were selling for at retail.  Based on their research they decided to create a team inspired imprint that would be meaningful to the recipients, that would be great for gift giving.  They found tempered glass cutting boards with art inspired imprints were selling for about $30.00.

They decided to add 24 4″ x 6″ full color printed recipe cards (that were shrink wrapped to the boards) for a total selling price of $35.99.  They took advantage of quantity discounts and the price per board paid to us was $27.99.  They made $2000.00 which represented a 22% profit.

Fundraising Potential

11 x 15 Tempered Glass Cutting Boards with Recipe Cards
Pieces Sold Item Price* Selling Price

Profit

Profit %

Total Profit

100

30.54

35.99

5.45

15%

545.00

250

27.99

35.99

8.00

22%

2000.00

500

27.81

35.99

8.18

23%

4090.00
String-A-Sling Backpack 
Pieces Sold Item Price* Selling Price

Profit

Profit %

Total Profit

200

1.83

8.99

7.16

80%

1432.00

500

1.66

8.99

7.33

82%

3665.00

1000

1.61

8.99

7.38

82%

7380.00

string_a_sling_BLT3290-2T

Fundraising Scenario 2

Another school related organization sold 200 string backpacks for $7.99 each making a total profit of $1432.00. These backpacks are made of 210d polyester with string shoulder straps for quick-close top. They took advantage of sale pricing and sold the minimum order quantity resulting in an 80% profit.

Remember, your organization is in total control of the selling price, the number and duration of your fundraisers as well as the distribution of items to customers. Decisions should be made on these factors before the fundraiser.

While it’s tempting to look at the profit examples only, it’s important to set goals, plan and consider how well the product and the imprint will be received by your audience.

Setting realistic goals and planning for these factors can influence the outcome of your fundraiser.  We provide art assistance, marketing materials and ideas for each fundraiser. Your group may make more or less than our examples.

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