There are two trends in today’s marketplace that could be influencing the resurgence of luxury writing instruments including:
1) The desire for the exception — when it comes to spending a lot of money, timeless design sells. Brands that can play up a history or tradition are in demand.
2) Embracing analog — in response to the evaporation of so many physical things into intangible formats (music, photos, stationery), we’re seeing a renewed interest in experiencing tactile, physical artifacts that can be kept as keepsakes.
Even today, when the world has gone digital, the experience of writing with a fine writing instrument is enjoyable to men and women alike. While luxury writing instruments remain a small fraction of total writing instrument volumes in the US, the highest end of the market outperformed the mid-priced brands showing a growth of 4% in 2012.
If you’re looking for a way to recognize an employee for their service, or you want to make an impression on an important client, keep high-end writing instruments in mind as you develop ideas for awards & recognition programs, gifts, company stores, and more. Here are a few ideas that may provide inspiration:
1.) You just closed a major real estate deal and you want your buyer to have something special as a thank you gift. What kind of pen makes an impact and would keep you top of mind for future referrals? Check out the Sheaffer Prelude® Collection. Sleek and streamlined with a little bit of an edge. Packaged in Sheaffer’s branded gift box.
2.) A senior VP with 20 years of service retires. What would be an appropriate keepsake to give at his goodbye luncheon? Consider an item like the Sheaffer Legacy Heritage Roller. Packaged in a branded premium gift box, the Legacy(R) line is an elegant gift to last a lifetime.
3.) The local chapter of a breast cancer awareness organization just completed its big annual fundraiser and you need an elegant gift to thank top fundraisers for their efforts. Consider the Sheaffer Prelude Collection for an understated, yet impactful keepsake. The compact size and easy twist-action mechanism make it something everyone will want to hang on to. Packaged in Sheaffer’s branded gift box, this small item makes a huge statement.
Contact us at Gremon Marketing for business and recognition gifts and other promotional items for business and social events. Search our extensive database for promotional items for your next event. Please forward this article to family and friends who plan business and social events. Article references from Norwood & BIC Graphic North
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