Create Awareness with January Observances

As the Christmas holiday winds down and the New Year approaches, many people will shift their focus to specific goals, resolutions and plans for January.  The first month of the year is always full of promise for personal and professional growth, and if you’re feeling a little retrospective, it might be a good time to write down some business goals for 2014.

If you’re like most people, you set lofty goals with good intentions that don’t make it past the first week.  As a business owner, you can’t afford to use the same old tactics to get your message across to customers.  For example, have you ever run across someone who is always in “selling” mode where all they talk about is their products and services? This is not where you want to be in 2014.

In the coming year, make it a goal to give more than you get.  Become a valuable resource with more information, more assistance and more community outreach.  It’s all around us, communities or people (maybe some of our own customers) who need help with “something”.   Believe it or not “reaching out” will not only help others, it will help your business in many positive ways.

Here are a few easy ideas to help you make the most of the new year starting with January observances and holidays.

The only tool needed to implement an awareness program is information, and most of the information is readily available online from reputable websites. Most national observances are supported and backed by non profits, trade associations, government agencies or other reputable sources from which to obtain information.  Use a computer, quality paper and a word processing program to create a flyer or newsletter that you can leave on the counter in your facility or pass out to your customers. You can also write about these observances on your website blog to create awareness.

It’s okay to include a blurb about your business at the bottom of the flyer or at the end of an article that leads customers back to your website or facility with business contact information.  This is not however, an opportunity to make the hard sell.

There are many quick, easy initiatives that you can implement no matter how big or small your company is, that don’t take much effort or time.  Even the smallest effort can create awareness in the community while shedding a positive light on your business.  The sky is the limit, you can make your program as big as you want.  We will highlight observances each month and provide ideas and promotional opportunities to help you grow your business.

To get started, use these dates to plan January observances for your organization, even if you’re not in the industry related to the topic.  For example, you don’t have to be a healthcare provider to give your customers information that creates awareness regarding cervical cancer.  Everyone knows someone, a family member or friend who has been impacted by cancer.  Show you care and help them realize the importance of getting regular screenings and check ups.

Here are the January Observances we will highlight, however there are many more;

Bringing awareness to your customers will create an informed community that will appreciate your efforts.  T-shirts and custom imprinted items are excellent for awareness messages because they go home with your customers, keeping the reminder in front of them as the item is used.  T-shirts, bags and caps provide a large area for your message.  Employees, volunteers and customers can wear them on the designated days to show support.

Plan to support a promotion once a month to create awareness for your customers. Kick off a year of promotional awareness that results in a win-win for customers and the whole community.  Stay tuned for ideas to help you grow and prosper in 2014.