Need a low cost way to build your business and gain exposure? Fall will arrive soon with about 85 days until Halloween. This is an excellent time to plan a fall event (or several) to promote a company, a person, or an event. Did you know that Halloween is the second largest retail shopping season, surpassed only by Christmas? After Halloween, the selling (and printing) season gets really busy, with Thanksgiving and then Christmas. That doesn’t include the other national observances like National Breast Cancer Awareness Month.
The last quarter of the year is packed full of opportunities to reach out to existing customers and attract new ones. It would be easy to skip attending or hosting as many of these opportunities as possible if this has been a particularly hard year for your organization. The economy has been a challenge on multiple fronts. However when you’re experiencing a slump, it would be a mistake to skip these opportunities because they will set the tone for the rest of this year and the beginning of next year.
Planning is key to the success of any event or promotion on your schedule from now until the end of the year. Promotional items can be the key to your marketing success because they are very affordable, and they go a long way toward keeping your name in front of customers, prospects and associates over the long term. If you’re not sure how well they can work for you, consider these books, available on our Amazon bookstore: The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products, The Power of Promotional Products. Ordering promotional (custom printed) items early, is key to obtaining quality items and taking advantage of sales and discounts to meet your needs. Ordering early also allows you to avoid frustration from additional fees for expedited production and shipment, limited selection, and the holiday rush that occurs each year.
Take a look at your planner today and make a list of the events, advertising promotions, conferences and workshops you plan to host or attend through the rest of the year. Decide which promotional items you’ll need to purchase and make plans to purchase them long before the holiday rush sets in. Contact us for quality promotional items for budgets of all sizes and manufacturer’s specials for popular, name brand items.
If your planner looks a little empty, look at the business building tip below:
If you’re a small business, consider contacting a community group, church, school etc. and sponsoring or co-sponsoring an event and donating custom printed items Halloween trick or treat bags, t-shirts, cups, balloons and more with the event logo or theme (and your sponsor message on a portion of the item) for souvenirs. It’s a great way to make your message highly visible to the public, and family related holidays and observances can provide opportunities to reach children as well as their parents, while promoting goodwill in the community.
Other custom printed items like ribbons, buttons and awards can be used for prizes, raffles and give away items during fall festivals, parades and more. Contact us or visit our Halloween Headquarters ad for ideas covering the next major holiday. Then get ready for events scheduled through the rest of the year. Be prepared to take advantage of the additional opportunities you’ll be presented with during the last quarter.